Production Diary 3- Audience Research

Audience research methods such as focus groups and questionnaires provide me with an insight of expectations of our chosen genre, which is Indie. It also allowed me to discover what some audience members would like to see within an Indie music video.

Focus groups helped us with choosing the most appropriate artist via reviews of lip syncing auditions.

During this focus group, respondents also suggested themes and ideas for the narrative, providing us with a variety of ideas for storylines to experiment with.

One particular respondent, Kirsty advised us to take inspiration from Taylor Swifts- You Belong With Me, which also helps in terms of ideas.

One respondent of the questionnaire said that they would like to see brighter colours within our Indie music video, as tones and colour schemes they have seen in previous indie music videos are dull and grey.

This is something we will incorporate but not take to far because we wish for our video to conform to the codes and conventions of the Indie genre, in order for identification of the genre by the audience.