Synergy

In order to maintain synergy between all of products; the music video, tour poster, and the digipak, we have decided to use identical colour schemes throughout all three products.

Within the music video, a bright colourful back drop is used that involves large coloured rings. Due to this, we are using the same colour scheme and circular shapes in our other products, to provide a clear link between all products.

The bright abstract colours abide by our indie genre, standing out and contrasting from mainstream society. The vibrant colours also associate with youth, which is important to us as it will appeal to our target audience who themselves are young, at the age of 15-23 years old.